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Behavioral Advertising – Monetization versus Privacy
The focus of this session is to give business people and technologists an understanding of how semantic technology is being used in online advertising today. This is a broad survey of the different ideas labeled as “semantic advertising” — presented by the people leading those initiatives — both to see what they have in common and how they’re different.
In Japan, an Odd Perch for Google
Don’t Tweet for Nothing (Twitter Paid Endorsement Start Up- Ad.ly)
