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Jeanette Gib­son (above), direc­tor of new media in the com­mu­ni­ca­tions group, talks about how Cisco uses video and social media to drive inno­va­tion around how the com­pany does both exter­nal and inter­nal communications.

Cisco’s blogger-in-chief, John Earn­hardt
John Earn­hardt (below), Cisco’s blogger-in-chief and senior man­ager of media rela­tions, describes how video pro­duc­tion has been dis­trib­uted through­out the com­pany. “See­ing some­one and hear­ing them is much more impact­ful than the writ­ten word,” he says. (I appeared on a panel with John last year at the Tech Pol­icy Summit.)

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