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Don’t Tweet for Nothing (Twitter Paid Endorsement Start Up- Ad.ly)

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Ad.ly Brings Sponsored Tweets From Celebrities

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The Future of Advertising- Bill Buxton, Microsoft Chief Researcher

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No More Ads- Simple booklet removes all ads on any website (Readability : An Arc90 Lab Experiment)



Get Booklet- No More Ads

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Moutain Dew- Crowdsourced Ads (Better than the professionals?)

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Behavioral Advertising – Monetization versus Privacy

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Semantic Advertising (Using Linked data to reach customers)

The focus of this session is to give business people and technologists an understanding of how semantic technology is being used in online advertising today. This is a broad survey of the different ideas labeled as “semantic advertising” — presented by the people leading those initiatives — both to see what they have in common and how they’re different.

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